E Squared - Matt Beaumont (Satire)

Released February 2010


When you read as much as I do and also spend hours a day coming up with articles, the need for a change of pace often arises. Don't get me wrong, I love most genres, but sometimes I get sick of the written word. Words lead to sentences, sentences to paragraphs and paragraphs to pages. If it's not intriguing, it becomes far too easy to let the mind wander.

A few years ago, I had the pleasure of reading a novel that didn't include the atypical paragraphs and pages, instead the entire story was told through emails. I was fascinated by this change of pace. Matt Beaumont's latest novel continues a story I missed.

E Squared returns readers to the innermost dealings of an ad agency. At the helm is David Crutton, a family man whose absence from his family is quickly apparent, who struggles to get control of the rather untraditional Meerkat360 agency. With staff members who come and go as they please, never come in at all or come up with unique ways to create an unusual work environment by adding roving minstrels and ball pits, David's work is cut out for him.

On the home front, David's wife, Janice is trying to keep her family together. While she balances her job as a lawyer with her children's increasingly troublesome behavior, she also struggles to remain sane. Surprise news doesn't help at all!

Through emails, blog posts and instant messages, readers follow the various members of Meerkat360 as they try to get the job done without losing it completely.

For the most part, I loved E Squared. In fact, I stayed up late to finish it. However, there were some sub-plots that didn't appeal to me so I did find it easy to skip over those. One of them involves a man, Harvey Harvey, who appears to be almost too ignorant to believe. Unfamiliar with spam, he happily emails big-chested honeys and Nigerian women looking to drain his bank accounts. I still cannot believe people really are that naive, though for these scams to keep going, someone must be falling for them.


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